Pimeys Sports
Kenya Athletics Sponsorship Platform
Nairobi · Kenya Athletics Sponsorship Platform

Driving brand
growth through
events

We connect Kenya's most powerful athletics events with the brands ready to be part of the story. Data-driven matching. Proven impact. Commission only when deals close.

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Sponsor Profiles
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Standard Chartered Nairobi Marathon · Oct 2026 KipKeino Classic Continental Tour Gold · May 2026 Athletica 10K Karura Forest · Jul 2026 National Universities Track & Field · Mar 2026 Nairobi City Marathon · Sep 2026 Sirikwa Classic World Cross Country Tour · Feb 2026 Standard Chartered Nairobi Marathon · Oct 2026 KipKeino Classic Continental Tour Gold · May 2026 Athletica 10K Karura Forest · Jul 2026 National Universities Track & Field · Mar 2026 Nairobi City Marathon · Sep 2026 Sirikwa Classic World Cross Country Tour · Feb 2026
22+
Years of Kenya athletics
sponsorship data

Bridging the gap
in African sports

Kenya produces the world's greatest distance runners. Yet most of the athletics events where these champions are forged have no corporate sponsor. The connection was always there — it just needed infrastructure.

Pimeys Sports is that infrastructure. We built a living database of Nairobi's athletics events and a proprietary matching engine that scores sponsor-event fit across seven dimensions — so the right brands find the right races, every time.

Data-driven matching
7-dimension algorithm scores every event-sponsor pair from 0-100 before any conversation happens
Commission-only model
Events list free. Sponsors explore free. We earn only when a deal closes — our incentives align with yours
End-to-end facilitation
From first introduction through contract signing and post-event ROI reporting — we manage the full lifecycle
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Events indexed
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Sponsor profiles
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Max participants
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Top match score
The process

Built for speed,
designed for fit

01
Events apply
Athletics events submit their profile — reach, demographics, media coverage, sponsorship ask, and performance data.
02
Sponsors profile
Brands tell us their goals, target audience, budget range, and values. Our system builds match criteria unique to each sponsor.
03
Algorithm scores
Our proprietary engine scores every event-sponsor pair across 7 weighted dimensions. Only strong matches proceed.
04
Deal closes
We facilitate introductions, support negotiations, and manage the partnership from handshake to post-event report.

The races
that define
Nairobi

From World Athletics Gold label events to fast-growing community races, every event in our database is verified, profiled, and ready for sponsorship matching.
Tier 1 · World Athletics Label
Standard Chartered Nairobi Marathon
October 2026 · Southern Bypass & Uhuru Gardens
Full, Half, 10K, Corporate Relay, Wheelchair
20K
Participants · Africa-wide TV
Tier 1 · Continental Tour Gold
KipKeino Classic
May 2026 · Nyayo National Stadium
World Athletics broadcast · Elite field
80K
Social reach · Global stream
Tier 2 · Lifestyle
Athletica 10K Karura Forest
July 2026 · Karura Forest, Nairobi
Urban professionals · Lifestyle brand opportunity
3K
Runners · 25–40 yr demographic
Tier 2 · Youth Market
National Universities Track & Field
March 2026 · Kenyatta University
Student athletes · Youth brand alignment
2K
Athletes · 18–25 yr audience
Tier 2 · Community
Nairobi City Marathon
September 2026 · Nairobi CBD
Urban community · Corporate relay category
8K
Participants · KBC broadcast
+ 7 more events
Is your event on
the platform?
Free to list. We earn only when you close a deal.
Apply now ↗
"Kenya produces the fastest runners on earth.
It is time their events had the sponsors they deserve."
Pimeys Sports — Nairobi, Kenya
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Match score — Safaricom × Nairobi Marathon
Safaricom × Nairobi Marathon
Strong match · Ready for outreach

Matching by
data, not
gut feel

Our scoring model is calibrated specifically for the Kenyan athletics market. Every match is scored across seven weighted dimensions before a single introduction is made.

Audience alignment25%
Reach & media exposure20%
Brand values fit18%
Budget compatibility15%
Geographic alignment10%
World Athletics label7%
Activation potential5%

Let's find
your match

Whether you run an athletics event or manage a brand's sponsorship strategy — the conversation starts here. Our Nairobi team responds within 24 hours.

Phone
WhatsApp
Email
Office
Madaraka Shopping Centre
Office 10, Nairobi, Kenya
Commission model
15–20% on deal value · No upfront fees
Commission model
15–20% on deal value · No upfront fees

Tell us about yourself

Thank you. We'll be in touch within 24 hours.
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